The paraben parable
Most of the consumers I have spoken to, usually visitors to natural product trade shows, know that they don’t want to see parabens in the natural products they use. Most of the same people, when I pressed them for an explanation, had no idea why. But they know with...Placebo? What about the rats?
I have heard it said that a pleasant-smelling massage is surely very relaxing, but there’s nothing more to aromatherapy than that. And if there is, well it’s just that old placebo effect. It must be so because, I am reliably informed, there are no clinical...The Tisserand Institute
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